7-eleven Team Expansion Promotional Video
Job description
With a brand new team (never before comprised in the history of 7-eleven) and exceptional resource challenges, I was tasked with the extremely ambitious 6 months goal to strategize, design and choreograph the creation of both a customer and franchisee app along with creating all associated digital executive & user training material. In addition to assisting in both the 7-eleven digital UX recruitment and seamless handoffs to 7-Eleven's new UI team.
Full-Stack Product Designer
Concept designer of entire mobile customer ordering and franchisee fulfillment experience.
Design library creator and manager utilizing FIGMA and Invision to ensure continuous and seamless synchronicity between UX and UI devs.
Champion product initiatives and business cases to the executive management team for prioritization and development; act as a key product expert, evangelist, and advocate for initiatives, programs, and projects.
User Research, Architecture, Design, and Prototype Interaction
Architect, product designer, define and communicate end-to-end scenarios, interaction models, and screen designs to stakeholders & executives
Lead designer in Augmented Reality (AR) for Marvel’s Deadpool® 2 advertisement and customer engagement.
Work with project managers and stakeholders to create digital experiences on time and on budget
Consult and collaborate with mobile customer product applications during the feature requirement creation phase, roadmap planning, feature ideation, and other strategic planning sessions
Creation of hi-fi prototypes and interaction designer utilizing Invision (Micro-interactions) and Principle (Micro-interactions)
Software Utilized: Teams, Sketch, Principle, Invision, Zeplin, Adobe Creative Suite & Jira
User Experience Research Video
Through my direct and sole architecture & design efforts, the UX team bloomed from me as the “Army of One” to a team of 15 UXers with funding blooming from a nest of $3M to $30M for execution.
In my conclusion with 7-Eleven, I spearheaded the User Experience for 7-Eleven’s 1st usage of Augmented Reality (AR) w/Marvel's Deadpool® 2 digital ARX. I worked hand-in-hand with an incredibly talented overseas augmented reality team to seamlessly merge the 7-Eleven vision and brand into both the AR world and Marvel® Universe.
Architecture
Taxonomy
Franchisee Order Fulfillment App (iPad)
Proof Of Concept
Prototypes
Wires
